What the hell does that even mean? Is it SERP domination? Is it something that actually matters? Why does anyone care about it? Isn’t your personal branding just your personality?
According to Ze Frank “A brand is an emotional aftertaste from a set of experiences” and according to someone else “A brand is a collection of perceptions in the mind of the consumer”.
So I guess if we were to take these quotes and apply them literally to ourselves then it’s basically what people think of us. Put into an equation it might look something like this:
PB = .5PS + .5PC
PB = Personal Branding
PS = Personality
PC = Perception
And of course I did that last part 100% because I’m bored.
Your personality and the way you present yourself online is your “personal branding”. It’s how others (including Google) perceive you. It’s the conversations you’re a part of, it’s your Twitter stream, your Facebook page, your LinkedIn recommendations, it’s everything that makes up you online.
It’s kind of silly, but it’s where the digital world is headed.