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Social Media for Lead Generation and Acquisition

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. Actually, it can be used quite effectively so long as you…
Posted on November 19, 2009
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Social Media Workshop in Salt Lake City

I’m putting on a social media workshop December 9-10th at the Beta Loft in Salt Lake City, UT and I’d love to see you there. In fact I’d love to see you there so much that to…
Posted on November 16, 2009
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7 Lessons learned from Toyota’s “borrowed” image follies


You would think that with the national coverage of such follies as The Jaguar Post-It story other large brands would pay attention and learn from the mistakes of their corporate…
Posted on November 5, 2009
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PPC (pay per click) and Twitter: The Nitty Gritty details

This nitty gritty details of PPC (pay per click) and Twitter post is brought to you by yesterdays post What do PPC (pay per click) and Twitter have in common? Everything! After making…
Posted on November 4, 2009
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What do PPC (pay per click) and Twitter have in common? Everything

What do PPC (pay per click) and Twitter have in common? Well the short answer is everything when it comes down to the core of it. The most powerful feature of Twitter (and one of the major…
Posted on November 3, 2009
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How Johnnie made his own game

Have you read Trust Agents
(afl) by Chris Brogan and Julien Smith yet? If you haven’t you should go and pick up a copy today because it’s just plain brilliant. One of the…
Posted on October 29, 2009
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The FINAL word on Social Media ROI

The FINAL word on social media ROI is this… sometimes. Give me a few minutes of your time and I’ll gladly explain.
Right now people seem to be fretting far too much over ROI and social…
Posted on October 20, 2009
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Free Twitter Seminar

There is a free Twitter seminar next Tuesday the 20th being put on by myself, Sharon Hayes, and Joshua Denney to give insight into our new project BrandedTweets. This seminar is…
Posted on October 17, 2009
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The CS guide to avoiding Twitter (and any) Phishing Scams

When it comes to avoiding Twitter phishing scams (or any for that matter) there are 3 “Common Sense” things you can do to avoid getting swindled.
1. If you don’t know them, don’t…
Posted on October 14, 2009
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Twitter filters would increase conversational value and lower costs

There is a problem on Twitter and that problem is free speech. People are allowed to say what ever they want, when ever they want, and this costs Twitter money. Money that isn’t being well…
Posted on October 5, 2009